SEO & Marketing

Expert: Critical system flaws a 'ticking time bomb'

Google - News.blog (CNET News.com) - 2 hours 21 min ago
Combining legacy SCADA systems that have their own weaknesses with Internet technologies is a dangerous mix for protecting systems that provide energy, water and other basic needs, Black Hat presenter says.
Categories: SEO & Marketing

Elixir Interactive Online Reputation Management Case Study

Search Engine Watch Blog - 4 hours 4 min ago


Elixir Interactive has shared a very unusual online reputation management study. What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and scurrilous attack.

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Categories: SEO & Marketing

Black Hat shines light on security (roundup)

Google - News.blog (CNET News.com) - 4 hours 26 min ago
Las Vegas is the setting this week for two of the most popular annual security events. First comes Black Hat for the professional crowd, followed by the more antic Defcon gathering.
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Security researcher demonstrates ATM hacking

IOActive's Barnaby Jack reveals at Black Hat how he found ways to remotely log into ATMs without a password and force them to spit out cash.
Categories: SEO & Marketing

Amazon unveils new generation of Kindles

The online retailer will ship a smaller, lighter $189 Kindle with new features on August 27. A Wi-Fi-only version will cost only $139.
Categories: SEO & Marketing

Nvidia warns of second-quarter revenue shortfall

Google - News.blog (CNET News.com) - 5 hours 55 min ago
Graphics chip supplier pares back revenue predictions, blaming increased memory costs and economic weakness in Europe and China.
Categories: SEO & Marketing

Up Close With Facebook Questions

Search Engine Land - 28 July, 2010 - 22:59
Facebook Questions is the latest in a long line of question-and-answer services online but, as Danny Sullivan mentioned in his news article earlier, it’s the only one with a community of 500 million users behind it. For comparison’s sake, Yahoo Answers, the recognized leader in the Q&A space, announced in late 2009 that it had [...]

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Categories: SEO & Marketing

GameStop: Game discs are here to stay

Google - News.blog (CNET News.com) - 28 July, 2010 - 22:55
Not everyone might agree, but GameStop believes physical game discs will hang around for the long haul.
Categories: SEO & Marketing

CNET to the Rescue: No matter where you go, here we are

Google - News.blog (CNET News.com) - 28 July, 2010 - 22:23
Rafe and Josh discuss the best mobile apps for finding stuff to do and things to eat near you. Also, your questions answered, including our tips for painting your laptop BMW red.
Categories: SEO & Marketing

Apple to investigate iOS 4 problems on iPhone 3G

Google - News.blog (CNET News.com) - 28 July, 2010 - 22:15
Some owners of the older model iPhone who upgraded to the most recent system software have complained of slowness and quickly drained batteries.
Categories: SEO & Marketing

Old Spice Reaps Rewards of Viral Campaign

Marketing Pilgrim - 28 July, 2010 - 21:31


Sometimes an ad for a product is so clever that you remember the ad but not the product. Not so with Old Spice’s new “Smell Like a Man, Man,” campaign which went viral earlier this year. According to a Nielsen report which was noted in Brandweek, sales of Old Spice Body Wash have jumped 55% in the past three months and 107% this past month.

“Gary Stibel, CEO and founder of The New England Consulting Group, said his data also shows a lift for Old Spice. “We think that Old Spice is up. We don’t think it’s up in the double digits, but it’s up meaningfully, and we think it’s driven 100 percent by marketing.”

What’s not measurable is how much help the campaign had from the news coverage it received. Type “Old Spice” into Google news and you’ll find more than 2,000 articles have been written by everyone from Business Week to MTV to. . . us. If P&G had bought ad space on all of these publications, the cost would have been astronomical, but now they’re a part of advertising history and that is, to quote another ad genius, priceless.

The “Old Spice Guy”, Isaiah Mustafa, is now on his way to becoming a movie star with a role in Jennifer Aniston’s new movie. Now that’s how you breath new life into an old brand.


Categories: SEO & Marketing

As Retail Gets Social, Will It Finally Nail Search As Well?

Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on...
Categories: SEO & Marketing

Old Spice Viral Campaign Translates into Sales - Lots of Them

New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body...
Categories: SEO & Marketing

Microsoft's 'Street Slide' takes aim at StreetView

Google - News.blog (CNET News.com) - 28 July, 2010 - 21:17
A new mapping technology from Microsoft's Research team takes the idea of a panoramic street view and stitches it together into one long stream of map tiles.
Categories: SEO & Marketing

Yahoo-Bing Mobile Search Transition To Happen At Same Time As Online, Ads To Be Handled By Same Teams

Search Engine Land - 28 July, 2010 - 21:08
Microsoft and Yahoo have deferred talk of mobile advertising in previous discussions about the search transition. But now it has been made clear that mobile will transition at the same as the PC, and that the account teams will be the same for both segments. Here are the relevant FAQs from Microsoft Advertising’s discussion of the [...]

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Categories: SEO & Marketing

SearchCap: The Day In Search, July 28, 2010

Search Engine Land - 28 July, 2010 - 21:02
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Questions Opens To Limited Public Release Long expected, Facebook’s new Facebook Questions service is now being offered. It allows Facebook users to specifically ask question to and get answers from others in Facebook’s [...]

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Categories: SEO & Marketing

Daily Search Forum Recap: July 28, 2010

Search Engine Roundtable - 28 July, 2010 - 21:00

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Categories: SEO & Marketing

Time Inc.'s iPad problem is trouble for magazine publishers

Google - News.blog (CNET News.com) - 28 July, 2010 - 20:54
Time Inc. executives "have been going nuts" trying to figure out how to get Apple to approve a subscription plan for digital editions of its magazines, sources say.
Categories: SEO & Marketing

ERSP: Yes, Weight Loss Claims on Twitter Can Count as Ads

The Liquid HCG Diet's promotion efforts on Twitter have been deemed by the Electronic Retailing Self-Regulation Program (ERSP) to be, well, promotions. As such, they should follow certain...
Categories: SEO & Marketing

BlackBerry revamp to take on iPhone?

Google - News.blog (CNET News.com) - 28 July, 2010 - 20:39
A press conference set for Tuesday has bloggers and analysts buzzing about a potential new touch-screen phone to rival iPhone and Android smartphones.
Categories: SEO & Marketing
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