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Many search marketers have experimented with call tracking and measurement as a way to capture online-to-offline consumer activity and determine which ads and campaigns are generating calls. But there has also been debate about whether unique phone numbers required by call tracking harms SEO especially for local advertisers. Some new developments in the field make [...]

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Google Scribe is a new Google Labs project that offers keyword suggestions in an open text box, as you type. It is not the Google search box, it is a standalone text entry box for auto word completion suggestions.

You can click on the suggestion or type the number referenced to auto-complete it.

Google Operating System blog goes much deeper into all the features. It seems to only work in the English language.

Obviously, this may come in handy for SEOs who are looking to write better content and even expand their keyword list.

Forum discussion at Google Blogoscoped Forums.

If search engine marketers are only using AdWords Placement Performance reports to exclude sites, they’re seriously under-utilizing the information Google is giving them. Read on for additional ways to leverage the goldmine of data in placement reports. The basics: add site exclusions & managed placements The AdWords Placement Performance report is available in the Reporting tab in [...]

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Hipmunk, an ambitious foray into the packed travel-search market, was founded by one of Reddit's creators and has just brought the other one on as its head of marketing.

Long. Arduous. Complex. However you describe it, the B2B buying cycle is anything but quick and easy. However, it does have one constant: relationship building is key. To remain competitive, B2B marketers must invest in relationship marketing. What it can do for you You’ve worked hard to get your message out to your audience, and you’ve spent [...]

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Yesterday we had the fun and whacky Google Balls logo and today we have a logo that fills in the Google White Logo into a full colored logo, as you type. Note, typically the white logo represents a mourning state but this one is being used to hint at what changes are coming to Google later today.

First, here is a video of the logo:

Here are static pictures:

Google dropped a hint around midnight last night on this new logo:

.bbpBox23883179800 {background:url(http://a3.twimg.com/profile_background_images/6219441/bg-google-white-75.gif) #ffffff;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px} p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6} p.bbpTweet span.metadata span.author{line-height:19px} p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px} p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block}

Our doodle is dressing up in its brightest colors for something exciting coming very soon...less than a minute ago via Tap11A Googler
google

Why as you type? As my prediction states, it seems Google may release a new version that updates the search results as you type. But it may be a lot more than that. I'll update this post a bit later to share those details.

Update: Here is the new Google Bypassing "Search" Button: More "Streaming" Search Results.

Forum discussion at Google Blogoscoped Forums, Google Webmaster Help and WebmasterWorld.

The company is launching Redu, a site aimed at drawing more people into the debate over the future of U.S. education. Among its features is a Bing map displaying educational job openings.

A couple weeks ago we reported Google was testing updating search results as you type. Google confirmed this to be a test and we went on with our business. Today, there are reports of Google’s home page showing search results as you type your query. You can be on Google.com, see the search [...]

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As it gears up to start testing a new version of its product, Redmond says it's tired of letting Marc Benioff's Salesforce.com own the conversation.

Despite longtime diagnoses that antivirus software is doomed, security will become a service for mobile devices, experts predict.

Along with the security fixes, Firefox 3.6.9 gets a new feature to help Web developers reduce clickjacking risks. Also: Chrome 6 gets bug fixes.

The term “microsite” might conjure up images of a web long past, where creative agencies produced high-priced, animated presentations entirely in Flash—the design equivalent of a shock-and-awe strategy for online branding. As visually stunning as some of these works of art were, however, they often had questionable usability, had zero SEO value and were difficult [...]

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The tool for removing aggressive malware is part of Symantec's 2011 refresh to its Norton consumer security suites.

Survey finds China, Brazil, India, and the U.S. at top of list of countries with the most cybercrime victims.

Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that  92% of dads put on their special “Dad Lens” when shopping for the family.

What this means is that they use a different set of criteria when choosing items such as groceries, cars and home entertainment, than they used before they had kids. For marketers, this is a significant piece of information. Now, instead of marketing a car to men for its good looks and speed, this survey would suggest you go with safety and room to grow.

The survey also found that 77% of dad said being a parent significantly influenced their decisions and 82% said being a dad influenced who they trusted when seeking advice.

When it comes to asking for advice, the majority of the men said they trust the opinion of a spouse, slightly more than half said they trust parents with friends and the kids themselves ending up pretty low on the scale.

There are three areas where friends and other dads rated higher on the trust scale; technology, sports and cars.  To get this number, the survey asked dads what they bought recently after getting the advice of another dad and the list is kind of frightening.  Lawn mower, BB gun and fertilizer made it to the list along with baby food, car seat and organic veggies. If there’s a marketing lesson in that, I can’t find it.

There is a lesson in the way dads say they communicate with each other. 80% chose one-on-one conversations, 86% chose work, followed closely by email and activities with children. I assume that last one means chatting with dads at soccer practice, that kind of thing. Online community sites only polled at 17% but Facebook came in at 58%.

Stacy DeBroff, founder of Mom Central had this to say:

“We recognize that Dads play an increasingly important role in family purchase decisions. Whether the prevalence of dual-income families where both parents take an equal role in raising their children, the growth of single fathers raising children, or the active involvement in roles traditionally held by Moms, the influence of Dads has never been greater.”

Have you ever tried marketing traditional “mom” products to dads? We’d like to hear about it.

Google continues to have fun with its home page logo in the lead up to a search-related event/announcement that’s planned for Wednesday morning. The new logo is grayed out when you first visit google.com. But it begins to change to the traditional, multi-colored logo as you type a search query. A cursor appears up in the [...]

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A tweet by designer Dustin Curtis suggests that a Twitter employee has confirmed to him that, at any given moment, teen phenomenon Justin Bieber uses 3 percent of Twitter's infrastructure.

Trend Micro revamps its consumer-protection suites by wagering heavily on cloud-based protection, creating security suites that the company claims are faster at detection and lighter on system resources.

No, really. Students getting a minor in pop culture will be learning about the walking dead and how they are represented in various types of media.

A new audio data API, default hardware acceleration, and a return of some menu options that had been missing in previous betas are the keystones to Firefox 4 beta 5.