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Unlike its counterpart, the social media landing page isn’t focused getting on one action from a visitor; it has to manage four different kinds of conversion. Do your social landing pages manage all four?

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Have you ever tried to use a PPC campaign to steal customers from your competitors and failed? If so, consider trying a campaign on Google’s display network in conjunction with your search campaign. It might just deliver the results you’re looking for. After running a successful PPC campaign for some time, it can be difficult [...]

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Nary a week goes by this summer that we don’t hear more rumors about Google’s interest in online games, social networking, and/or some combination of the two. Tonight, the Wall Street Journal is quoting unnamed sources that say Google is talking with “several makers of popular online games” to have those games included on a [...]

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A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes. The report — which can be downloaded [...]

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My best daydreams come on summer afternoons when the sky is full of big fluffy clouds in a deep blue sky, and there is a refreshing summer breeze to keep me cool. Next week, I plan to enjoy plenty of that when we take our family vacation at Twin Lake Villa, an idyllic, and [...]

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The world’s most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more

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Google has begun rolling out a new background color for the AdWords listings on Google’s search results. The new color is a pale purple, as opposed to the current pale yellow. Google has been testing the pale purple since May of this year and last week we have seen it ramp up in [...]

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The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX East 2010. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also [...]

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Google’s CEO Eric Schmidt has quite famously been on record many times talking about how the web is full of garbage. It’s a cesspool out there, he’s said. Today, a short fast look at how his own company pollutes the web. Right now, one of the “trending topics” on Google is the word “chocomize,” as you [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Bing Generates More Clicks Than Google Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on [...]

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Chitika, a veritable fountain of data lately, has generated some new interesting findings from activity on its search-based advertising network. The company compared ad click behavior on Google and Bing and found that Bing generated about 50% more clicks: Across the sample of nearly 15 million impressions used for this study, Google users clicked on [...]

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Linkbait is quality content that people want to share or link to due to its engaging layout, ideas, and concepts. Although the name ‘linkbait’ sometimes carries a negative connotation, the fact remains that it is a great way to drive traffic, get links, contribute to the web, and share ideas. For bloggers and writers that [...]

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The Google Webmaster Central Blog announced they are stepping up their notifications within Webmaster Tools. They will now send “SiteNotices” for a “significant increase” in unreachable content, that is when GoogleBot cannot reach a number of pages on your web site. Here is a picture of what a SiteNotice may look like: Google will only send [...]

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AllThingsD reported that the Softbank majority owned Yahoo Japan has decided to replace Yahoo Search (soon Yahoo-Bing) with Google. Yahoo owns a minority stake in Yahoo Japan and so can’t control or block the decision. According to a statement released by Yahoo it will “support” the deal as it is contractually bound to do: Yahoo! Japan announced [...]

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As Matt posted earlier this evening Ask is in beta on a new approach to search, or perhaps more accurately: a return to an earlier approach but with greater experience and sophistication. The IAC-owned company is returning, conceptually, to its origins as a question & answer engine, when human editors were involved. This has been [...]

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If you're choosing domain names for your business with the intention of going global, then you have quite a lot to think about. You might want to incorporate keywords in your domain name -- but how do you handle this across multiple different languages? Or you might choose an invented new word to be your domain -- but how do you check if that will work in international markets. A few simple checks prevent lots of pain!

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Wolfram|Alpha, the fact engine has released a neat new feature today. Wolfram|Alpha is allowing anyone to build query driven widgets that can be embedded on any web page. The purpose is to enable publishers, bloggers, professors, teachers and so on to easily build quick widgets to add to their content and materials. [...]

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As we (and others) hinted a couple weeks ago, Ask.com is re-launching as a cross between a traditional search engine and the question-and-answer service that it was back in the site’s heyday. NOTE: SEE OUR FOLLOW-UP PIECE, Ask Comes Full Circle With “Q&A” Offering The new Ask.com homepage represents a pretty dramatic change. Search is still [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobilizes Place Pages for Android Devices Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android app Places Directory). [...]

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Today Google announced upgraded Maps for Android, with the addition of a new mobile version of Places (not to be confused with the Android app Places Directory). It enables users to browse categories of businesses nearby (bars, ATMs, gas, etc). It also allows users to create custom categories (e.g., “free wifi”). The data presented are from [...]

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