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Early bird rates for Search Marketing Expo – SMX East end soon. Save up to $300 on your All Access ticket by registering now! Why should you join us October 4-6 in New York City? More than 100 of the world’s most knowledgeable speakers will present at SMX East. They’re selected based on ability AND willingness [...]

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If you a) believe in the power of search—as a technology, as a consumer experience and as a business model, and b) believe in the economic promise of the “local” opportunity, then you need to commit to a simple axiom: the ultimate destiny of a local search is a phone call. Two relatively new macro trends [...]

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We’re delighted to announce that Yelp Chief Operating Officer Geoff Donaker will be in the spotlight for SMX East’s second day keynote on Tuesday, October 5th. Combining local search with customer reviews, special offers and a healthy dose of social interaction, Yelp is an indispensable resource for local businesses and those who enjoy “getting out [...]

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Google has added a new filter to its blog search option that makes it easier to find blogs themselves, not just individual blog posts. The filter is part of Google.com search, not Google’s specific Blog Search service at blogsearch.google.com. The filter appears in the left-side menu. When you choose the Blogs option after your search, it [...]

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Google has launched a new videoblog series that will highlight “some of the hottest searches” on Google’s U.S. search engine. It’s called The Google Beat, and the first weekly video was published this morning. Here’s how Google explains it: Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will [...]

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Paul Allen, the Microsoft co-founder and one of the richest men on earth, has filed a patent infringement suit today against several Internet titans, the Wall Street Journal reports. The lawsuit centers on technology developed a decade ago by Interval Research Corp., a technology lab that Allen owned between 1992 and 2000. Eleven companies are [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: International SEM Goes Beyond Simple Translation: Q&A With Latin3’s Matias Perel Because only a fraction of the world’s population resides here in the United States, the idea of global reach is a tempting one. [...]

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Because only a fraction of the world’s population resides here in the United States, the idea of global reach is a tempting one. There are some obvious business issues for anyone attempting to market to international consumers, and those challenges certainly extend to the realm of search engine marketing. Regardless of the complications of doing business [...]

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Bing is now powering Yahoo’s organic results, and retailers wonder how this algorithmic shift will impact their organic traffic with holiday season just around the corner. Market share trends all seem positive so where’s the beef? While I’m a fan of the direction Bing is taking, don’t expect this market shift to produce short-term organic [...]

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Google Operating System reports some users are seeing Google search results center or middle aligned. For some reason, Google may be testing padding white space on the right and left of the search results. I personally cannot replicate it but Google Operating System posted a screen shot, which I will share here [...]

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Teenagers have been grappling with a tough question lately: What do I do when mom tries to friend me on Facebook? Well, you ain’t seen nothing yet, whippersnappers. There’s a new dilemma you better start thinking about: What do you do when grandma sends a friend request? That’s more and more likely according to a new report [...]

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Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp Unlikely To Come Back To Google Places Earlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on exactly? Here’s Google’s [...]

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Earlier today it was reported that Yelp’s content had been removed from Google Places — though not from Google.com results. What’s going on exactly? Here’s Google’s  public statement about it: “Place pages organize relevant information about a wide range of places and locations, and they surface great sources of information like reviews [...]

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Google Realtime Search has finally gained its own home page, as well as some new tools including “conversations view,” Google Alerts for real time content and the ability to see tweets filtered by geography. New Home Page Back in June, my Can Google Real Time Search Have Its Own Home Page Now? covered how frustrating it has [...]

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Blekko is a stealth search engine which aims to change the search game by being fairly transparent with ranking data. Since they will start out with limited search marketshare, they aren’t risking much in sharing data that other search engines have traditionally been rather secretive about. Further, they allow customization of results via what they [...]

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One of the most important factors in one’s ranking on Google is your volume of citations (i.e. mentions of your business name and address, not just links to your site.) The challenge lies not in obtaining hundreds of citations from any site, but by getting the right citations from the right places. That is, the [...]

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I noticed this morning that Google News has added a toggle for the right side column on the home page, allowing it to have a “two column” format that the old version of Google News had. It’s the second change now that allows people to make Google News like the old version, something many people [...]

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The Google Maps Blog announced they have updated the maps review policy on how to write reviews and what reviews Google has the right to remove. In addition, TechCrunch reports that Google has dropped Yelp’s syndicated reviews from Google Maps. The new Google Maps review guidelines share tips on how to write constructive reviews. [...]

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Reporting is a very integral part of search engine marketing (and digital marketing in general). Of course, it’s important to be able to show the return on investment (ROI) of the digital budget. However, by using reports to analyze performance, search engine marketers can optimize their accounts by changing bids, adding or pausing keywords, [...]

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