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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, optimization and search engines in general.
Updated: 34 min 45 sec ago

How To Use Goverment Website Information To Create Sticky Link Bait

25 May, 2010 - 16:29
If  you have a tiny marketing budget but need big links, this sticky link bait tactic might be for you! A recent report from the Pew Research Center found 61% of all American adults (or 205 million people)  look for or completed a transaction on a government website in 2009. This information alone is impressive, but what made the [...]

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Categories: SEO & Marketing

A Priceless Formula For Success: Customer Feedback + Web Analytics

25 May, 2010 - 15:19
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and [...]

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Categories: SEO & Marketing

Google “Economic Impact” Report Shows How Google Contributes To Local Economies

25 May, 2010 - 13:47
Google has released a report that shows its economic contributions to local economies in the US. Timed to coincide with National Small Business Week this is something of a “charm offensive” and effort to burnish Google’s recently tarnished corporate image: Google’s not just a search [...]

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Categories: SEO & Marketing

Yahoo Acquires The Foursquare-Like Koprol

25 May, 2010 - 13:11
Yahoo announced that it has acquired an Indonesian site called Koprol. Think of it as a kind of cross between Twitter and Foursquare, with more emphasis on the latter. (Yahoo had been rumored to be in talks to buy Foursquare. This move may reflect its inability to close that deal.) It touches local, mobile and [...]

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Categories: SEO & Marketing

How To Put The Facebook “Like” Button On A Site

25 May, 2010 - 12:58
Last month, Facebook dropped the news about their “Open Graph” or new Facebook Platform that brings content into Facebook  – and of course expands Facebook’s web reach out to a more granular level. Since the announcement, there have been two questions asked quite frequently: Should I put this on my website? How do I put this on [...]

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Categories: SEO & Marketing

How To Target The Savvy European Youth Market

25 May, 2010 - 10:00
Europeans spend a lot of time on the web—half of all Europeans are regular users and 80% use a high speed connection. Thats nice, but every search marketer out there will tell you that you need to target specific groups. And one specific group of Europeans should be very interesting to search marketers: the [...]

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Categories: SEO & Marketing

SPONSOR MESSAGE: PPC Mission Impossible

24 May, 2010 - 23:47
Attention, PPC Manager. Your mission, should you choose to accept it, is to deliver timely client reports and increase ROI. Use Acquisio SEARCH to automate your campaigns, schedule your client reports, and set and track your KPIS. This banner ad will self destruct in 30 seconds if you don’t click on it. Click here to [...]

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Categories: SEO & Marketing

FAQ: Twitter’s New Rules On Third-Party Ads

24 May, 2010 - 22:10
Earlier today, Twitter posted new rules about how third party ad companies can insert ads into the Twitter “timeline” of tweets. Is this a death knell for those third party companies? Not necessarily, but it’s sure a crimp in some of their plans. Below, what the new rules seem to ban and allow. The Background Battle [...]

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Categories: SEO & Marketing

SearchCap: The Day In Search, May 24, 2010

24 May, 2010 - 21:19
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Battle Lines Being Drawn Over Twitter-based Ads A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. In a lengthy [...]

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Categories: SEO & Marketing

Battle Lines Being Drawn Over Twitter-Based Ads

24 May, 2010 - 18:51
A battle appears to be brewing over the promise of monetizing Twitter and, more specifically, over the placement of ads on the Twitter platform. NOTE: See our follow-up post to this article, FAQ: Twitter’s New Rules On Third-Party Ads In a lengthy blog post today, Twitter’s Chief Operating Officer, Dick Costolo, announced that the company will [...]

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Categories: SEO & Marketing

Bartz: “Google Is 90% Search, That’s A Fact” – Except It’s Not

24 May, 2010 - 17:27
Mike Arrington just had a no-holds barred interview with Yahoo CEO Carol Bartz at TechCrunch Disrupt. Bartz gave back as good as she got, at least in sound bites. As usual, I didn’t find many of her statements convincing. A highlight was her saying “Google is 90% search. That’s a fact.” It’s not. In particular, Bartz [...]

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Categories: SEO & Marketing

SMX Advanced London 2010 Live Blog Recap

24 May, 2010 - 17:03
Last week was SMX Advanced London and although I was not able to personally attend, there were plenty of live bloggers on attendance to give us the blow by blow. Below is the coverage we found of the show: 39 SMX London 2010 Recap Tweets from Day One, SEOptimise 8 tips to clean up your code [...]

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Categories: SEO & Marketing

The Yahoo-Nokia Deal: Some Details & Perspective

24 May, 2010 - 16:10
Yahoo and Nokia made their anticipated partnership announcement this morning in New York. The public elements of the deal include the following: Nokia will be the exclusive, global provider of Yahoo!’s maps and navigation services, integrating Ovi Maps across Yahoo! properties, branded as “powered by Ovi.” Yahoo! will become the exclusive, global provider of Nokia’s [...]

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Categories: SEO & Marketing

Google Finally Reveals How Much It Keeps From AdSense

24 May, 2010 - 15:05
The Google AdSense blog announced the exact revenue share they give publishers for placing AdSense ads on their web site. In the upcoming months, Google promised to show the revenue share within the AdSense interface reports. Google broke down the revenue share in two categories so far: (1) 68% revenue share for content ads, the [...]

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Categories: SEO & Marketing

Search Biz: Google Vs. Viacom, Pakistan Vs. Facebook, Google Vs. US, Apple Vs. Google & The Russians Are Coming!

24 May, 2010 - 14:06
It’s been a little while since we’ve done a Search Biz column. So it’s time to dust off the old snark machine and get right into it. First up there’s a very entertaining post on some new, unsealed records from the YouTube-Viacom litigation featuring a range of colorful expletives as both sides insult one another [...]

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Categories: SEO & Marketing

Setting The Table For Restaurant SEO: Menus

24 May, 2010 - 13:51
Restaurants are some of the most-searched types of businesses in local. Because of this, Google and other search engines typically look for some specific content and signals for rankings, and for eateries, the number one type of content sought on websites is the menu. Menus are so important for restaurants that they should be optimized [...]

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Categories: SEO & Marketing

Google AdWords Adds Ad Extensions Tab

24 May, 2010 - 13:20
The Google AdWords blog announced they have added an ad extensions tab to campaigns with ad extensions as an option. Ad Extensions are features that can be added to your AdWords ads and include Ad Sitelinks, Product Extensions, Video Extensions, Location Extensions, Multiple Addresses for Location Extensions, and Click-to-Call Phone Extensions. To learn more about [...]

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Categories: SEO & Marketing

Everybody Deserves A Second Chance: Using Remarketing To Reach Abandoned Shoppers

24 May, 2010 - 11:00
Google allows you to serve an ad across its content network to a someone who has previously visited your website. This powerful “retargeting” capability allows you multiple opportunities to reach consumers who: Did not convert Converted Signed up for an email newsletter Abandoned a shopping cart Sign up for a trail subscription There are many ways of using remarketing [...]

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Categories: SEO & Marketing

Google’s Push To Speed Up Your Web Site

24 May, 2010 - 10:00
Google continues to make a big push for improving your website download performance. Earlier in May Google’s Maile Ohye posted a video on the Google Webmaster Central Blog on the case for speeding up your site, tools for helping you find speed related problems, and some specific speed optimization tips. Some of the [...]

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Categories: SEO & Marketing

I Want My GTV: Will Google TV Soar Or Sink?

23 May, 2010 - 17:59
Notwithstanding the glitches, the demo last week was impressive: the seamless blending of TV and web content, the beautiful UI, the smooth search and browse capabilities. Now, a few days after the heady discussion and CEO briefings at Google’s I/O developer conference, we can reflect a bit on what the outlook might be for this [...]

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Categories: SEO & Marketing