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Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, optimization and search engines in general.
Updated: 1 hour 47 min ago

SearchCap: The Day In Search, August 17, 2010

17 August, 2010 - 21:01
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hunch: Traffic Down, Registrations Way Up & We’re Smarter Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says its recommendation engine [...]

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Categories: SEO & Marketing

Hunch: Traffic Down, Registrations Way Up & We’re Smarter

17 August, 2010 - 20:23
Even though its traffic is down, Hunch says new user registrations have risen dramatically recently. And as more users register, Hunch says its recommendation engine keeps getting smarter. Barely more than two months ago, Hunch began requiring visitors to register/login to use the site. In doing so, all Hunch visitors were required to answer the site’s [...]

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Categories: SEO & Marketing

Could CafeMom Become Yahoo’s Long Sought Social Network?

17 August, 2010 - 17:57
AllThingsD is reporting that Yahoo is negotiating with mom-oriented social network CafeMom for a potential $100 million acquisition — the price Yahoo recently paid for Associated Content. Yahoo has of course tried to buy other companies unsuccessfully in the past (most recently Foursquare, according to rumor) so it’s not clear it will happen. But this deal [...]

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Categories: SEO & Marketing

Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now

17 August, 2010 - 17:11
The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer. Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America: This is an important step toward our [...]

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Categories: SEO & Marketing

Facebook E-Commerce: A Look At Facebook Shopping Carts

17 August, 2010 - 16:56
Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need for users to ever exit Facebook.com. These e-commerce platforms are [...]

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Categories: SEO & Marketing

Smart Links Can Make Your SEO Sing

17 August, 2010 - 16:40
Webmasters build links for two reasons: to drive traffic and to influence search engine placement. Neither option is as cut and dry as I’ve stated here but when it gets down to it, that’s why webmasters deliberately build links. If you’re building links to support ongoing SEO efforts, there are a handful of key tips to keep [...]

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Categories: SEO & Marketing

Google AdWords To Adjust Your Max CPCs Based On Conversion Data

17 August, 2010 - 13:14
The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC. Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices. The system predicts the likelihood of an ad converting based on the historical conversion tracking data in your [...]

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Categories: SEO & Marketing

New comScore Search Metrics: ‘Explict Core Search’ Up At Yahoo, Bing, Down At Google

17 August, 2010 - 12:15
As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months. Here’s how comScore explains the new metric: When comScore reports our July 2010 qSearch data this [...]

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Categories: SEO & Marketing

Europe Needs Bing, But Does Bing Need Europe?

17 August, 2010 - 10:00
A simple look at search market share in Europe shows that Europe is a Google continent. Though the search giant’s headquarters are physically based in Silicon Valley, a huge part of their community is based in Europe. Only Yandex in Russia and Seznam in Czech are able to compete with Google, but only on a [...]

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Categories: SEO & Marketing

Swingly: New Search Engine Reveals Just The Facts

17 August, 2010 - 04:01
The days of search engines merely being a middle man are over. Search isn’t about sending users to the right web page, it’s about getting them the information they want as soon as possible — sometimes it’s a web page, but it might also be a sports score, movie showtimes, election information, or some other [...]

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Categories: SEO & Marketing

SearchCap: The Day In Search, August 16, 2010

16 August, 2010 - 20:45
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue [...]

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Categories: SEO & Marketing

Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures

16 August, 2010 - 20:30
Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue as companies such as Yahoo and Microsoft have inflated traditional metrics through the use of “slideshows” and other “contextual search” activities. Below, a Q&A with Cameron Meierhoefer, comScore’s executive vice president [...]

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Categories: SEO & Marketing

Twitter Expands Social Connections With New Features

16 August, 2010 - 18:52
Twitter is rolling out a couple new features this week that expands its ability to show and help you develop your social network. The new features — “Followed by” and “You both follow” — are on their way to 100% availability, a Twitter spokesperson tells us. Both features show up when looking at another user’s profile [...]

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Categories: SEO & Marketing

Hot On Sphinn: Local SEO & Citations, Search Auto-Suggestions, Bing’s Ad Budget & More

16 August, 2010 - 17:38
Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.” This is [...]

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Categories: SEO & Marketing

Is Google’s Brand Equity In Danger?

16 August, 2010 - 15:48
Last week, while I was on vacation, the big news was the Google-Verizon “net neutrality” agreement. Mostly the public response has been negative and very negative in some quarters. Danny’s How Google & Apple Sold Out The Cell Phone Revolution is one example. The even stronger Why Google Became A Carrier-Humping, Net Neutrality Surrender Monkey [...]

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Categories: SEO & Marketing

10 Reasons You Can’t Miss SMX East – October 4-6 in NYC

16 August, 2010 - 13:51
Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above? You’re reading Search Engine Land, so you already know the power of search marketing. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make your search marketing efforts shine. Here are [...]

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Categories: SEO & Marketing

Lycos Sold For $36 Million

16 August, 2010 - 13:50
Lycos, that old search engine, was reportedly sold for $36 million. Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at [...]

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Categories: SEO & Marketing

Chitika: Bing Passes Yahoo In Search Market Share

16 August, 2010 - 13:00
Well here’s a surprise. New stats from Chitika show Bing has taken over the second place spot for search market share from Yahoo — and back in January 2010! Chitika is an advertising network similar to Google AdSense. The company receives data about visits to the 80,000 sites in its network, which are mostly US based, [...]

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Categories: SEO & Marketing

Google’s New Forced Transparency: Is Your Agency Ready?

16 August, 2010 - 12:00
Google is making changes that require agencies to be more "transparent" in their reports to advertisers. But will this change benefit advertisers—or is it a move by Google to build its own brand and assure customer loyalty? The answers aren't entirely... "transparent."

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Categories: SEO & Marketing

Optimizing Facebook Status Updates For Local Marketing

16 August, 2010 - 11:00
Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun developing their Facebook pages to promote their companies. While posting status updates is a great way to engage with your customers, there are some ways to kick them up a notch to expand your promotional potential, and [...]

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Categories: SEO & Marketing