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Many products are naturally seasonal in nature. For example, Halloween costumes are generally only sold in the weeks preceding the holiday each year. However, while this seasonal behavior is easy to conceptualize, it can frustrate your ability to measure the progress of your SEO efforts, and the traffic growth you would like to [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Oracle Sued Google Over Patent Infringement Of Java Within Android Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year. Karen Tillman from Oracle [...]

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Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year. Karen Tillman from Oracle said, “In developing Android, Google knowingly, directly and repeatedly infringed Oracle’s Java-related intellectual property. This lawsuit seeks appropriate remedies for their infringement.” Google said they have not yet been served [...]

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In the past two posts of this series (part 1, part 2), I discussed the actual auction mechanism that the search engines deploy, with real life examples with both brand and non- brand keywords. In the final and concluding part of this series, I will discuss what I term as “second order effects” and will [...]

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Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with sinking conversion rates. Both believed that I could find what was “broken,” repair it with some magic usability tape, traffic would flow again and sales would return. [...]

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Imagine clicking through your neighborhood’s Google Street View photos and finding this: If you think you’re looking at the body of a dead girl, so did people who live on Middle Road in Worcester, England. But, as the Daily Mail reports, it’s just a ten-year-old named Azura Beebeejaun who happened to be “playing dead” with a [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gnarly, Dude: Google Solves Rubik’s Cube In 20 Moves This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved in 20 moves [...]

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This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved in 20 moves or less. So, that was about two years of my early 1980s life wasted. The UK’s Daily Mail says that a Kent State University professor worked with a Google engineer and [...]

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Life just got a little easier for U.S.-based smartphone users running Android 2.2 (Froyo). During a press event this morning, Google announced “Voice Actions,” a series of commands that lets users speak tasks that typically require typing. Danny Sullivan was at the event and live-blogged it here on SEL, and now there’s more information from [...]

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As rumored yesterday, Twitter has launched an official “Tweet” button that’s available to all web site owners. You can see it in action already right here on Search Engine Land — look how well it plays with others in the sharing options for our Tweet button story from yesterday: The Tweet button builder has some cool [...]

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Note: this article assumes you understand the basics of canonicalization. If you don’t, have a look at my article, 8 Canonicalization Best Practices In Plain English. I still don’t recommend using rel=canonical. It should be your weapon of absolute last resort. Last February, the Big 3 search engines announced support for this link tag. A lot of [...]

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David Ingram and I recently had the pleasure of sitting with Tom Critchlow from Distilled (SEO consultants) for a few hours to asses our local business directory, brownbook.net. A whole load of notes and actions flowed from the meeting — some of which may be very useful to others. Here are a few points to consider [...]

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Google’s having an impromptu small press “gathering” today at its offices in San Francisco. Topic? “Cool new mobile features.” Want to know more? Stay tuned, as I’ll be live blogging the event that begins at 10am. This is all we know so far: We’ll be unveiling a couple of cool new mobile features [...]

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Today is the 71st birthday of the first showing of the movie, The Wizard of Oz. To celebrate the day, Google has a special doodle, aka logo, up for the significant date. The Doodle barely makes out the name Google, but it is clearly a representation of the movie. Here is a [...]

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Google Steps Up Acquisitions as Some Internal Projects Falter from Bloomberg reports Google has doubled their anticipated acquisition levels in 2010 and plans on keeping that pace going. In early January 2009 Google halted acquisitions, but in September 2009 said they would begin shopping for businesses to acquire again. Google’s CEO Eric Schmidt said he [...]

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According to web metrics company comScore, 183 million U.S. internet users watched online video during the month of May, watching nearly 34 billion videos. Marketers hoping their video assets fall into that 34 billion can improve their odds by revisiting and updating their strategies to improve search visibility. Many marketers post their branded videos to [...]

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So, you’ve actually launched a PPC account! Woo-hoo! I think back to that great IBM commercial from a few years ago where an anxious boardroom launches the company website and the first sale appears on the monitor. They all cheer. Then another sale. And another. The boardroom is going [...]

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Twitter usage is growing rapidly around the world, with most regions experiencing triple-digit growth between June 2009 and June 2010. That’s according to a new comScore report out today. Nearly 93 million Internet users worldwide visited Twitter.com in June, comScore says — that’s up 109% over the previous June. The growth was even more dramatic in [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Preparing Official Tweet Buttons: Report Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter documents that Mashable [...]

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Twitter is planning to launch an official “Tweet” button this week, according to Mashable. The button will come in three forms, according to internal Twitter documents that Mashable has published. When asked to confirm Mashable’s report and the authenticity of the internal documents, a Twitter spokesperson would only tell us, “Stay tuned.” The button will be embeddable [...]

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