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Last week, while I was on vacation, the big news was the Google-Verizon “net neutrality” agreement. Mostly the public response has been negative and very negative in some quarters. Danny’s How Google & Apple Sold Out The Cell Phone Revolution is one example. The even stronger Why Google Became A Carrier-Humping, Net Neutrality Surrender Monkey [...]

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Are you responsible for building site traffic? Growing sales? Boosting ROI? Acquiring customers? All of the above? You’re reading Search Engine Land, so you already know the power of search marketing. And Search Marketing Expo – SMX East is where you’ll learn the cutting edge tactics to make your search marketing efforts shine. Here are [...]

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Lycos, that old search engine, was reportedly sold for $36 million. Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at [...]

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Well here’s a surprise. New stats from Chitika show Bing has taken over the second place spot for search market share from Yahoo — and back in January 2010! Chitika is an advertising network similar to Google AdSense. The company receives data about visits to the 80,000 sites in its network, which are mostly US based, [...]

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Google is making changes that require agencies to be more "transparent" in their reports to advertisers. But will this change benefit advertisers—or is it a move by Google to build its own brand and assure customer loyalty? The answers aren't entirely... "transparent."

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Many small-to-medium businesses (SMBs) are awakening to the marketing potential found in Facebook’s massive audience, and have begun developing their Facebook pages to promote their companies. While posting status updates is a great way to engage with your customers, there are some ways to kick them up a notch to expand your promotional potential, and [...]

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Many products are naturally seasonal in nature. For example, Halloween costumes are generally only sold in the weeks preceding the holiday each year. However, while this seasonal behavior is easy to conceptualize, it can frustrate your ability to measure the progress of your SEO efforts, and the traffic growth you would like to [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Oracle Sued Google Over Patent Infringement Of Java Within Android Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year. Karen Tillman from Oracle [...]

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Oracle has filed suit against Google for allegedly infringing on patents they hold for Java, which Oracle acquired last year. Karen Tillman from Oracle said, “In developing Android, Google knowingly, directly and repeatedly infringed Oracle’s Java-related intellectual property. This lawsuit seeks appropriate remedies for their infringement.” Google said they have not yet been served [...]

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In the past two posts of this series (part 1, part 2), I discussed the actual auction mechanism that the search engines deploy, with real life examples with both brand and non- brand keywords. In the final and concluding part of this series, I will discuss what I term as “second order effects” and will [...]

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Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with sinking conversion rates. Both believed that I could find what was “broken,” repair it with some magic usability tape, traffic would flow again and sales would return. [...]

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Imagine clicking through your neighborhood’s Google Street View photos and finding this: If you think you’re looking at the body of a dead girl, so did people who live on Middle Road in Worcester, England. But, as the Daily Mail reports, it’s just a ten-year-old named Azura Beebeejaun who happened to be “playing dead” with a [...]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Gnarly, Dude: Google Solves Rubik’s Cube In 20 Moves This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved in 20 moves [...]

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This’ll make a lot of us feel a lot dumber: Scientists have used Google to prove that Rubik’s Cube can be solved in 20 moves or less. So, that was about two years of my early 1980s life wasted. The UK’s Daily Mail says that a Kent State University professor worked with a Google engineer and [...]

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Life just got a little easier for U.S.-based smartphone users running Android 2.2 (Froyo). During a press event this morning, Google announced “Voice Actions,” a series of commands that lets users speak tasks that typically require typing. Danny Sullivan was at the event and live-blogged it here on SEL, and now there’s more information from [...]

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As rumored yesterday, Twitter has launched an official “Tweet” button that’s available to all web site owners. You can see it in action already right here on Search Engine Land — look how well it plays with others in the sharing options for our Tweet button story from yesterday: The Tweet button builder has some cool [...]

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Note: this article assumes you understand the basics of canonicalization. If you don’t, have a look at my article, 8 Canonicalization Best Practices In Plain English. I still don’t recommend using rel=canonical. It should be your weapon of absolute last resort. Last February, the Big 3 search engines announced support for this link tag. A lot of [...]

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David Ingram and I recently had the pleasure of sitting with Tom Critchlow from Distilled (SEO consultants) for a few hours to asses our local business directory, brownbook.net. A whole load of notes and actions flowed from the meeting — some of which may be very useful to others. Here are a few points to consider [...]

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Google’s having an impromptu small press “gathering” today at its offices in San Francisco. Topic? “Cool new mobile features.” Want to know more? Stay tuned, as I’ll be live blogging the event that begins at 10am. This is all we know so far: We’ll be unveiling a couple of cool new mobile features [...]

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Today is the 71st birthday of the first showing of the movie, The Wizard of Oz. To celebrate the day, Google has a special doodle, aka logo, up for the significant date. The Doodle barely makes out the name Google, but it is clearly a representation of the movie. Here is a [...]

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