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Legal/Regulatory: Apple faces $1.6 billion lawsuit over iPad name in China. Mobile Computing: Google offers mobile Chrome browser for new Android software. TechNet study shows App Economy one gigantic job creator. Motorola Droid 4 hitting Verizon stores Friday. Search: Siri makes up 25% of all Wolfram Alpha searches.

Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another. Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as [...]

JetBlue Airways has redesigned its e-commerce and m-commerce sites with the specific goal of making it easier for travelers to book a flight—the travel industry’s retail equivalent of an easy payment process. JetBlue also added such features as maps to airports and information about driving conditions, Internet Retailer reports. "We're an 11-year-old company [...]

Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, [...]

Reading between the lines of Google’s latest search update, Barry Schwartz at Search Engine Roundtable is coming to the conclusion that Google is making its Panda algorithm change a real-time process—in that "Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself." Of the [...]

Online Ad Market: Opinions vary about the validity of Yelp advertising. Mobile Computing: Halliburton to ditch BlackBerrys in corporate transition to Apple's iOS platform. Smartphone shipments rose 61% worldwide in 2011, report says. Social Media: Those millions on Facebook? Some may not actually visit. Development: Google launches developer page. Still waiting for Google developer ecosystem though. Security: Hackers wanted $50,000 to keep Symantec source code private. Legal/Regulatory: SOPA [...]

Mobile Computing: Android nabbing more than half of new smartphone buyers. Super Bowl: Samsung SuperBowl misses gigantic opportunity, fails socially. Business News: iPad manufacturer Foxconn under fire again, Apple responds. Microsoft drops Start button from Windows 8, reports say. CRM: Microsoft CRM embraces iPhone, iPad, Android.

Much has been made of Procter & Gamble's decision to lay off 1,600 advertising staffers because—as many publications reported tongue-in-check—digital advertising is free. Certainly, P&G chairman Robert McDonald’s comments that the company belatedly recognized the cost efficiency of digital marketing did little to paint the company as up on advertising trends or [...]

Rumors have been floating for some time that Facebook would release a mobile ad format. They are reaching a crescendo, though, and in the run up to its IPO, many believe that something along these lines will be introduced. In its S-1 filing, Facebook noted that its lack of a mobile platform was [...]

Several companies ran ads during the Super Bowl with another screen in mind—the mobile device–besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens. Most Tweets Ever, A lot of Search Activity The Super Bowl broke all Twitter records, according [...]

GetResponse just published its latest "The State Of Email Marketing In SMBs. 2011 Report." One finding of note from the report, highlighted by Be Relevant, is that only 50% of the researched marketers integrate email with social media channel–"a surprisingly low result, given the recent interest in the multi-channel marketing," Be Relevant says. It was [...]

Super Bowl: Samsung's Bowl ad claims it can help Apple fanboys break free. Best Buy Super Bowl ad puts phone, app makers in one place. Toyota takes to spamming Twitter for Camry Super Bowl 'promotion'. Social makes the Super Bowl more super. First legal streaming Super Bowl a success, but audience still denied the real show. In the final three minutes [...]

Social Media: Komen learns power of social media: Facebook, Twitter fueled fury. Most Facebook users get more from it than they put in, study says. Legal/Regulatory: Google rejects EU request on privacy policy consolidation. Security: Google reveals Android malware 'Bouncer,' scans all apps. U.S. government's secure Android phones expected this year.

Office supply retailer Staples is launching next week an e-commerce site optimizes for shopping on a tablet. Tablet users will be automatically redirected to the site, which has been designed for touchscreen interactions. The reason, Brian Tilzer, VP of e-commerce and business development at Staples.com, told Direct Marketing News: "Mobile is really a [...]

Multi-channel electronics specialist Maplin is launching a fully transactional store on the Facebook platform. Through it and using PayPal as a service provider, Maplin customers can make purchases from the company’s full product line within the social media space for the first time. Maplin's Facebook store also interacts with Facebook's social features such [...]

Zynga is piloting a project on CityVille that lets players refill their energy bar by interacting with an advertising. Sponsors in the trial project, dubbed Reward Advertising, include Coca-Cola, MasterCard and the 20th Century Fox film 'What’s Your Number?', according to eConsultancy. The ads run when a player is low on energy. They range from [...]

The U.S. Postal Service is planning another summertime promotion for direct mailers that uses two-dimensional barcodes. USPS VP of domestic products Gary Reblin told Direct Marketing News about the service's plans at the end of last month. The board of governors still has to approve the promotion. One of Many Promotions The 2-D campaign was [...]

Facebook IPO: Advertisers' free ride may end on Facebook. Facebook’s ad business is a $3 billion mystery. Analysis: A sobering look at Facebook. Publishing: Huffington Post to launch streaming network. Finance: Startup opportunities abound in wake of Facebook IPO. Legal/Regulatory: Google changes enable 'per country' blog takedowns. EU regulators want Google to halt new privacy policy. Security: Kelihos botnet claws its way out of the grave. Pearls of [...]

Visibli analyzed the top 5 auto brands to see which one of them is most engaging on Twitter. Honda, it determined, was the winner. How did it do it? For starters, it targeted the right followers—45% of which are interested in auto-related content, which is higher than the other brands examined. [...]

Facebook cited Google+ as one of its competitive threats in its S-1 filing. However, there are other social networks that could easily fit the same description—possibly even better—as they continue to mature. One is Pinterest, which according to Shareaholic’s Referral Traffic Report, is driving more referral traffic than Google Plus, LinkedIn and YouTube combined. Pinterest was [...]