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Consumers, judging from the numbers, love social buying sites such as Groupon. Consumer also, judging from numerous surveys, hate online behavioral tracking and ad targeting. But now that Groupon has...

You know it's going to happen eventually: that e-mail subscriber or subscribers that have not clicked on your messages in half a year are going to unsubscribe. If you are a marketer whose revenue...

Okay, you tried to save the customer e-mail relationship. You know you are about to lose them. There is one more trick to try: ask them if they want to leave. But do it right, says Morgan Stewart,...

Only 1% of e-mail marketers send an automated welcome message to new subscribers, according to Listrak. This is a shame because welcome messages have the highest open rates of all email campaigns,...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Women...

Research & Statistics: Google owns mobile search. Google's search party is over. What are the web's top sources of referral traffic? Mobile Marketing: Apple starts patenting mobile app...

This past weekend more than 301,000 customers in Maryland and the District of Columbia lost power after unusually harsh thunderstorms hit the area. The storm, which clocked in at 90 miles an hour in...

The Audit Bureau of Circulations is loosening its standards to allow subscribers of digital subscriptions and hybrid publishing plans to count as paid circulation. The board's aim is to accommodate...

Vendors that send e-mail marketing messages to Margaret Farmakis better monitor their unsubscribe inboxes carefully over the next three months. The senior director at Response Consulting is going...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Women and...

Mobile Marketing: Apple extends mobile ad platform to developers. Google rolls location-based mobile display ads. Publishing: Mixed ad message from newspapers. Measurement & Analytics: Yahoo...

Amazon pushed the concept of social retail forward by a large measure by linking shoppers to their Facebook friends. Through this connection, Amazon shoppers can get recommendations from friends on...

New figures quantify the viral success of the Old Spice viral video campaign using the one metric that ultimately matters to marketers: sales. According to The Nielson Co., sales of Old Spice Body...

The Liquid HCG Diet's promotion efforts on Twitter have been deemed by the Electronic Retailing Self-Regulation Program (ERSP) to be, well, promotions. As such, they should follow certain...

Spam is a problem that is costing ISPs hundreds of thousands of dollars a year to battle. Unsurprisingly they have adopted many approaches to combating this problem. For marketers, the tool of...

Social Media: Google develops a Facebook rival. What has happened to all the social media start-ups? Apple upgrades Safari, adds extensions from Twitter, Amazon, others. An insider's...

The smartphone industry has been predicting an iPhone killer would emerge in just about every product release cycle of competing vendors. The Racer? While it is unlikely one device - such as the...

Mobile Marketing Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.  Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson...

Kelly's Running Warehouse, an online specialty retailer of running equipment, has increased subscriber response to its emails by 72% through the simple act of sending an automated welcome...

Marketers should embrace social media failures, rather than fear them, according to a recent blog post from Sysomos. In a posting on the Sysomos blog, Mark Evans says that while social media...