MarketingVOX - The Voice of Online Marketing

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The Voice of Online Marketing
Updated: 47 min 36 sec ago

Why Marketers Often Get it Wrong with Facebook

30 August, 2010 - 21:27
There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn't stopped marketers from targeting them - ...
Categories: SEO & Marketing

More Signs That Digg Can Be Manipulated - Even With the Redesign

30 August, 2010 - 21:26
Dedicated users of Digg have been gaming the social news site with a particularly malicious purpose in mind: to push up stories with links to rival site Reddit. Apparently these users are...
Categories: SEO & Marketing

CBL Joins Ranks of Geo-retail App Providers

30 August, 2010 - 21:26
Most geo-location applications have been for outdoor use because they were the low-hanging fruit: simply put, GPS devices and satellites made it very easy to design these applications. Now, though,...
Categories: SEO & Marketing

Marketing Data Roundup: Android mobile web browsing grows 400% in Q2

30 August, 2010 - 18:59
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Android...
Categories: SEO & Marketing

Top Industry News for 8-30-10: Google, AP reach agreement over content

30 August, 2010 - 18:41
Publishing: Google, AP reach licensing agreement. Social Media: Google buys Angstro, hires co-founder to build social networking service. Customer loyalty gets most marketing dollars in social...
Categories: SEO & Marketing

Gmail May Be Calling Marketers…Along with One Million Other Subscribers

27 August, 2010 - 21:14
Twenty-four hours after it introduced a new service that lets Gmail subscribers place phone calls from their desktops, Google reported that one million people had tried the service. The service lets...
Categories: SEO & Marketing

Online Pharma Ads to Rise 10.6%. Now If Only Someone Will Tell the FDA

27 August, 2010 - 21:10
Healthcare and pharmaceutical online advertising spending has traditionally accounted for a small portion of online ad spending, never breaching the 4% mark. That, though, may well change if a new...
Categories: SEO & Marketing

Video Ads are Print Magazines' Latest Foray Into Outlier Marketing

27 August, 2010 - 21:08
Print magazine are never going to be able to adopt the full-range of outlier technology that is available for online marketers. That doesn't mean they cannot come close in some instances. The most...
Categories: SEO & Marketing

Marketing Data RoundUp: Doctors go online for health data too

27 August, 2010 - 21:06
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site,...
Categories: SEO & Marketing

Top Industry News for 8-27-10: USA Today shakes up staff as it repositions for mobile readers

27 August, 2010 - 20:28
Publishing: USA Today shakes up staff as it repositions for mobile readers. Yahoo revs up local content push. Online Ad Market: Deutsche Post goes from delivering mail to online ads. Social...
Categories: SEO & Marketing

Next-gen Retail Marketing Tech Reaches Into Dressing Room, Onto Shopping Carts

26 August, 2010 - 21:42
Retailers interested in next-generation marketing technology need look no further than the interactive tools at Interpublic Group's new retail center in Los Angeles. There, on display, are...
Categories: SEO & Marketing

First Real-time Search, Now Real-time Sentiment. But Does It Work?

26 August, 2010 - 21:42
Real-time search is just now coming into its own as can be seen with Google's upgrades Thursday - giving SEO marketers another tech development to incorporate into their strategies. The industry is...
Categories: SEO & Marketing

Google Steps Up Real-Time Search Enhancements

26 August, 2010 - 21:41
Google is upgrading its real-time search functionality from its adjunct status to a full-fledged search category that stands on its own. Google Realtime Search now has its own address that is in the...
Categories: SEO & Marketing

Marketing Data RoundUp: OOH ad revenue posts largest year-over-year gain in 2 years

26 August, 2010 - 20:01
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Q2 OOH Ad...
Categories: SEO & Marketing

Top Industry News for 8-26-10: Apple and Google ready for mobile ad war

26 August, 2010 - 19:51
Mobile Marketing: Apple and Google prepare for mobile ad war. Mophie and Intuit partner to create Complete Card Solution for iPhone. E-readers are changing people's reading habits. Online Ad...
Categories: SEO & Marketing

Android Rules for Marketers - But Which Android?

25 August, 2010 - 20:53
Online ad network Chitika has looked at ad click rates across its network, comparing both iPhone and Android. It came to the conclusion that Android users are far more valuable than iPhone users as...
Categories: SEO & Marketing

DOOH at Doctors' Offices, Convenience Stores. What's Next?

25 August, 2010 - 20:52
Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their...
Categories: SEO & Marketing

Consumer Reports Warns Against Smartphone Payments

25 August, 2010 - 20:51
The flurry of smartphone payment offerings under development have caught the attention of Consumers Union, the non-profit publisher of Consumer Reports. Its verdict, as of now: while the mobile...
Categories: SEO & Marketing

Marketing Data RoundUp: High-spending SMB campaigns vs. the typical small company

25 August, 2010 - 17:27
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. High...
Categories: SEO & Marketing

Top Industry News for 8-25-10: Online coupons get smarter and smarter

25 August, 2010 - 17:10
Online Ad Market: Online coupons get smarter. News Corp to fold digital ad unit into MySpace. Global recovery to be 'LuVVy-shaped', says WPP chief. Direct marketing job picture worsens since...
Categories: SEO & Marketing