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Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Men Spend...

Humor was the dominant theme in video content distributor goviral's list of the top 10 viral videos for July 2010. There was the "Old Spice guy" performing impossible feats and answering questions on...

Legal/Regulatory: Google, Verizon propose open versus paid Internet. Mobile Marketing: Google and Apple prepare for mobile advertising battle. Publishing: Fox News' digital divide. Media...

Video e-mail marketing may receive a boost from new developments, namely the growing force of HTML5 and the recent launch of the iPhone 4. However, there are challenges that have to be addressed...

Reports are circulating that a group of politically conservative members have banded together on Digg to bury stories deemed to be too liberal to their liking and get the posters banned. The online...

The daily deal website Groupon is teaming up with restaurants owned by Top Chef contestants for a week-long promotion. It is the site's first foray into television. From August 4 through August 8,...

Best Buy has started using mobile technology developed by shopkick, a Silicon Valley-based startup, at its store at 13th & Harrison in San Francisco. The app is a location-based service that rewards...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Why Do...

Legal/Regulatory: Lawmakers seek answers on online tracking. Google, Verizon deny tiered-web deal. Search: Search agencies gain momentum in display ad market. Ad Technologies: Newest cellphone...

Social media firms such as Syncapse, Vitru and now Fanscape have come up with formulas to capture the dollar value of a fan or follower's worth. Most companies, though, don't use such complex...

Facebook's ad traffic is expected to post phenomenal growth - even as its ad prices rise, according to comments made by the company's COO Sheryl Sandberg. Advertisers have taken advantage of the...

With the iPad so popular and the slew of other tablet devices expected on the market, markets are coming to terms with fact that there is a new screen size in town. E-mail marketers, in particular,...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. A Formula...

Social Media: Google drops Google wave. Google acquires Slide, maker of social apps. Ad Networks: BrightRoll opens online video ad exchange. Google Adsense payment process problem for YouTube...

Social media firms such as Syncapse, Vitru and now Fanscape have come up with formulas to capture the dollar value of a fan or follower's worth. Syncapse, for example, has identified what it deems to...

Early advertisers on the iPad - Target, Dove and Ford Lincoln - all sounded the same trumpet call: their iPad campaigns had higher levels of user engagement than their online campaign...

Fanscape has joined the debate over the intrinsic, or dollar value, of a fan or follower on social media. Calculations have been put forth by such firms as Syncapse, which determined that a Facebook...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Big...

Social Media: Facebook advertisers boost spending tenfold, Sandberg says. FarmVille, other online social games mean big business, and bonding. Facebook is testing ratings and reviews in...

Google has launched a new mobile local ad product that extends the click-to-call phone number functionality that debuted at the beginning of the year. This latest enhancement lets marketers embed...