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Mobile Marketing: iAd effect gives Apple's mobile ad rivals a boost. Online Ad Market: Baidu signs up more ad clients. Social Media: DoD creates social media hub. Publishing: Why some...

Allure Magazine has partnered with Microsoft Tag - the company's proprietary mobile barcode system - to give away more than $725,000 worth of free beauty and fashion products to readers. It is...

Why did Overstock.com spend $350,000 for the domain name O.co from .CO Internet S.A.S, the official .co domain registry? Why $350,000 - why not $400, 000 or $300,000? Also, what does the company...

Flipboard, an iPad app that turns Twitter and Facebook feeds into magazine-like displays on their devices - as well as provides additional elements to create their own magazines - has been...

Social media is becoming a treasure trove for the most unlikely of data hunters - divorce attorneys, health insurance companies and now debt collectors. Yes, debt collectors have begun using social...

Comments made by venture capitalist Fred Wilson at the Geoloco conference in San Francisco this week  have prompted a debate about the future of privacy as social networking becomes ever more...

Measurement & Analytics: IBM working on analytics suite for advertisers. Online Ad Market: New York Times revenue rises as digital advertising help offset print decline. Yahoo's display ads...

Facebook received about the worst blow to its brand that any company could sustain - courtesy of the 2010 American Customer Satisfaction Index (ACSI) E-Business Report. The survey reported that...

The wild success of the Old Spice ad campaign has reminded marketers of something they'd rather not dwell on: even if an ad goes viral, it doesn't necessarily translate into sales. Last week, Old...

Google's venture capital arm has invested in Trada, a start-up that uses crowdsourcing to craft an online marketing campaign - in this case paid search. The company's business model connects small...

Flipboard is an iPad app that turns a Facebook and Twitter account into something that looks like a magazine. It's a simple concept but the app is becoming one of the most popular on the iPad - for...

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com. Click...

Security: Fraudsters like virtual goods. Online Ad Market: Google launches new ad format for images. Search: Yahoo search starts testing listings from Microsoft. Google steals ideas from Bing,...

There has been much speculation about why Ben & Jerry's decided to forgo e-mail marketing in favor of a pure social media marketing approach.  For the most part, marketers are scratching their heads...

The news that Apple was collecting location-based service data was not met with pleasure by some in Congress, hence the tech company's summons to Washington to explain. Last week it gave a detailed...

Much like mobile coupons a few years ago, mobile tickets - for movies, events and even transportation - is an up-and-coming consumer technology that holds significant opportunity for...

E-Mail Marketing Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while...

Online Ad Market: Global and North American ad market recovery strengthening. Google makes strides in emerging businesses. ZenithOptimedia - social media, mobile ads fuel improved outlook. Ad...

Ever since Facebook introduced its Open Graph initiative, social search has become a focus of marketers and brands. Is it, the debate has asked, the next generation or iteration of search? And if...

Mothers are getting savvier about what their data is worth to e-mail marketers. A new survey of 400 moms with children 12 and under by advertising agency Brunner found that they are willing to...