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Avinash Kaushik talks in this video about measuring success for sites that are content-based and don't necessarily sell anything (Non-Ecommerce Sites). He shows how to use Google Analytics as a tool to provide insight into whether your content-based website is performing well

Here, Avinash talks about using measurements for:

• Loyalty (how many times did a visitor return to your site) and the benefits of analysing distribution
• Recency (how many days does it take for your visitors to return to your site)
• Length of Visit / Time on Site (the importance of looking at the distribution)
• Depth of Visit / Page Views per Visit (how much content do people consume in an average session?)
• Surveys (he returns to the trinity mindset - this feature is not include with Google Analytics, yet)

I hope you enjoy this brief Google video...