It's a way of life
Googlewhaking is the process of "Using Google to find fewer results, or exactly one result" (according to http://www.googlewhack.com/), and guess what, I found one!
With the relentless drive towards personalised search comes panic in the SEO/SEM world. Everyone is trying desperately to understand just how this might effect the rankings for their sites.
Essential viewing for anyone who's interested in anything search!
The video below is part 3, describing the future of Google. Here, Marissa Mayer discusses what's already been dubbed 'Universal Search'. If you're interested in watching the entire (3 hour) presentation, take a look here.
Here's an interesting write-up about Google. After rolling out over 15 targeted search services, Google's Web Search continues to account for more than 95% of their growth.
http://blog.compete.com/2007/02/20/google-properties-froogle-local-video-blog/
I finally made it to SES London after six years in the industry, and I have to say that it was a great three days. I attended with a collegue from work and I think he'll agree that we had a fantastic time.
For those of us who run a website, understanding the way search engines work is critical to the success of a site. Even the most novice webmaster has probably heard of Google's PageRank algorithm, but there are very few people on the planet who actually understand it (apart from Google's own employees, that is).