It's a way of life
Today I took in my daily dose of Search industry news from searchengineland.com and I noticed a long-awaited change. The "Don't Click Here" button had disappeared.
With the relentless drive towards personalised search comes panic in the SEO/SEM world. Everyone is trying desperately to understand just how this might effect the rankings for their sites.
For this short post, I'm going to assume you have a site that targets an international audience, rather than a local or country specific community. If so, you will be wanting visitors to find you globally, or at least in a specific set of countries.
Essential viewing for anyone who's interested in anything search!
The video below is part 3, describing the future of Google. Here, Marissa Mayer discusses what's already been dubbed 'Universal Search'. If you're interested in watching the entire (3 hour) presentation, take a look here.
Here's an interesting tip that I'll share with you, just in case it saves you the hours and hours of research I did to come up with this solution!
I finally made it to SES London after six years in the industry, and I have to say that it was a great three days. I attended with a collegue from work and I think he'll agree that we had a fantastic time.